I am the Chief Design Officer for FRIDAY, a private, personalised shopping assistant. I transitioned from global FMCG campaigns to shape this product's creative vision from day one. Working alongside the development team, I direct and execute all branding, marketing, user journeys, and UI design. The core experience centres on a web app, supported by a Chrome extension that learns your shopping history and habits, and creates a unique, personalised TasteGraph. I handle the high-level strategy and the hands-on implementation.
Below are a few highlights showing the evolution of the FRIDAY brand and interface.
Below are a few highlights showing the evolution of the FRIDAY brand and interface.
