I served as Lead Designer, overseeing all advertising on Tesco.com and app, ensuring a cohesive and engaging digital presence for one of the UK's largest retailers. I collaborated closely with the Tesco UX team to refine their overall user journey. Alongside this, I designed various brand stores and led a full UI reskin of the Tesco Advocacy app (The Orchard), enhancing both the aesthetics and functionality across their platforms.
