I’m currently collaborating with a sports start-up to develop Core, a dynamic new brand targeting the competitive supplement market. My role involves crafting the brand’s visual identity, including logo design and the overall aesthetic. In addition to these core elements, I’m exploring potential product extensions, such as branded workout apparel and fitness accessories, which could be sold through their e-commerce platform. The goal is to create a cohesive and engaging brand experience that resonates with the target audience and stands out in a competitive landscape.
