Mara - If You Only Knew
One of my all-time favourite briefs - this was the debut album from a huge DJ duo in the house music scene. The only direction from the client was that they wanted to portray the industrial side of Sheffield, where they are from, with a subtle nod to the title in the creative style.
I chose to photograph iconic parts of Sheffield and disguise them in pixelation and high saturation to illustrate the hidden vibrance of the city that only few get to see.
I chose to photograph iconic parts of Sheffield and disguise them in pixelation and high saturation to illustrate the hidden vibrance of the city that only few get to see.
