As Senior B2B Designer at TripAdvisor, I spent three years evolving the brand and developing a wide range of direct mail, print and digital experiences for TripAdvisor for Business customers across global markets. Working closely with marketing and commercial teams, I helped translate the brand’s value proposition into compelling campaigns, sales enablement materials and marketing collateral that supported business growth.
A key part of my role was ensuring the brand remained consistent while continuing to evolve, creating engaging visual systems, infographics and content that resonated with different audiences and markets. From campaign concepts and presentations to customer communications, I balanced strategic brand thinking with hands-on execution to deliver creative that strengthened the TripAdvisor for Business proposition.
